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Welcome to the 19th annual American Copy Editors Society national conference in Pittsburgh March 26-28, 2015. (Photo by Jeremy Davis.)

Note: This schedule is subject to change.
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Saturday, March 28 • 9:00am - 10:30am
Optimizing for Search or Social: Is It Really a Trade-Off?

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Online editors of the past had to balance the often opposing expectations of search engine optimization and social media optimization. Thankfully, as search engines evolve and new social tools are developed, SEO and SMO are becoming less and less opposed to one another. Learn how optimization has changed, where SEO and SMO overlap, where they diverge, and what tools and techniques you can use to get more traction from your online content.
Speakers
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Andy Hollandbeck

Copywriter, 5MetaCom
Andy Hollandbeck has always loved playing with words. Over the last 15 years, he has been a book seller, fiction writer, proofreader, copy editor, blogger, online content editor and copywriter. In 2014, he presented sessions about SEO and online editing at the ACES conference in Las... Read More →

Saturday March 28, 2015 9:00am - 10:30am EDT
Ballroom 3
  Digital editing & social media

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