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Welcome to the 19th annual American Copy Editors Society national conference in Pittsburgh March 26-28, 2015. (Photo by Jeremy Davis.)

Note: This schedule is subject to change.
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Saturday, March 28 • 2:00pm - 3:30pm
Headlines, not Cheaplines or Borelines

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It's time to stop boring your readers or serving them sophomoric puns in headlines. Your stories and readers deserve better. You need to slather on the SEO (for humans, not robots) and swirl in a sliver of sophisticated creativity — all while being a headline factory. How can you do it all? This session will cover research on successful headlines from the reader's perspective and how to figure out what stories to invest time in.

avatar for Teresa Schmedding - 2015 Board Member

Teresa Schmedding - 2015 Board Member

President/Deputy ME-digital, Daily Herald Media Group
Teresa Schmedding is the president of the American Copy Editors Society and the deputy managing editor of digital operations for the Daily Herald Media Group in suburban Chicago. The Daily Herald converted to NCS print in 2005 and online in 2011.

Saturday March 28, 2015 2:00pm - 3:30pm

Attendees (26)