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ACES 2015 has ended
Welcome to the 19th annual American Copy Editors Society national conference in Pittsburgh March 26-28, 2015. (Photo by Jeremy Davis.)

Note: This schedule is subject to change.
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Saturday, March 28 • 2:00pm - 3:30pm
Headlines, not Cheaplines or Borelines

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It's time to stop boring your readers or serving them sophomoric puns in headlines. Your stories and readers deserve better. You need to slather on the SEO (for humans, not robots) and swirl in a sliver of sophisticated creativity — all while being a headline factory. How can you do it all? This session will cover research on successful headlines from the reader's perspective and how to figure out what stories to invest time in.

Speakers
avatar for Teresa Schmedding - 2015 Board Member

Teresa Schmedding - 2015 Board Member

Managing Editor/President, Rotary International/ACES
Teresa Schmedding is the president of the ACES: The Society for Editing and the managing editor of Rotary International


Saturday March 28, 2015 2:00pm - 3:30pm
Brigade

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