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Welcome to the 19th annual American Copy Editors Society national conference in Pittsburgh March 26-28, 2015. (Photo by Jeremy Davis.)

Note: This schedule is subject to change.
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Friday, March 27 • 2:00pm - 3:00pm
Native Advertising Best and Worst Practices

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Some call native advertising "the Holy Grail of digital publishing." Others claim that native advertising is "destroying the separation of church and state" in the media industry. Holy Grail or digital apocalypse? Passing fad or content format of the future? This session will discuss the good, the bad and the ugly in today's polarizing world of native advertising.
Speakers
avatar for Peter Marsh

Peter Marsh

Vice President of Marketing, Naviga
NEWSCYCLE Solutions – which was formed by the combination of DTI, SAXOTECH, MediaSpan, and the Atex AdBase business – delivers the most complete range of software solutions for the global news media industry, including news content management, advertising, circulation, audience... Read More →

Friday March 27, 2015 2:00pm - 3:00pm EDT
Rivers
  Digital editing & social media

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